Apparatus Publishing is a little ol’ startup established by my good friend and fellow author, Blue-Haired Stevie. (I worked with another Stevie, the infamous Stevie’s Mom Stevie, and the Blue-Haired epithet is to differentiate the two.)

Their goal is to create an app for e-readers and the like that completely changes the way people read stories. Instead of the boring turn an electronic page because we’re humans and we would feel obsolete and somehow backstabby to our caveman ancestors who turned pages for millions of years, the stories organically scroll upwards continuously, displaying content and pictures — yes, pictures — slowly as one progresses through the story.

Back last year they needed a guinea pig story to work their Apparatus-y magic on, and voila! a little ol’ story of mine called The Retriever was entered and won their competition so as to be the flagshipstory.

What they do is add pictures — drawn by their lovely staff — add sounds and music — composed by their also lovely staff — so that the reading experience engages more than one sense.

They tell me that soon, (SOON), they’ll be up and running and publishing stories and changing the e-reading experience and stuff. I’m so *sniff* proud.